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What’s “Couponing” and Why is it so Popular in Canada?

United States One-Dollar Bill

At home, we always joke that I’m naturally attracted to expensive products and Feng can’t resist low prices. This is especially true when it comes to food—Feng likes good deals while I always subconsciously assume discounted food is shitty food. I’ guess it’s my French upbringing. In Europe, where food matters a lot, quality has a price. I’m French, after all. I value food and I’d rather pay for quality.

This is probably why it took me a while to get into “couponing”, a very North American pastime and a verb since the TLC’s “Extreme Couponing” show. Indeed, “coupon” may be a French word but these little pieces of paper aren’t that commonly used in Europe. The French go crazy during the two yearly sales periods (imagine that, in France, sales periods are regulated by the government!). The rest of the time, they aren’t natural bargain hunters—maybe because of this very French taboo?

When I first came to Canada, I did notice stacks of flyers filling the mailbox and catalogues left periodically at the front door, but I didn’t think much of it. I put it all in the recycle bin. The last time I had skimmed through a brochure, I was six and I was circling all the toys I wanted for Christmas.

Feng likes to skim through flyers. Sometimes, it drives me crazy. But I must admit they do offer good deals. For instance, we often get coupons for restaurants in our neighbourhood. Since we go there once in a while, may as well use the “20% off dinner” or “two for one” offers, right?

Last year, I also started to use coupons for services such as massages, pedicures, facials, etc. These online deals are great if you are willing to be flexible and read the fine print, and so far I haven’t had any bad surprises.

This is “recession 101”—scoring deals is the right move, and paying full price is so 2008.

The savings added up, and little by little, I got into couponing. Oh, I’m not one of these people who show up with two carts of food and hundreds of coupons. I only collect coupons for brands I actually use, and I don’t have a pantry full of cans “because they were cheap.”

Lately, I discovered I could also get online codes discount. Even better than browsing badly designed supermarket flyers, I can go online, search for the products or the brands I’m interested in, and get a coupon if available. If so, I just have to print it. Ta-da! That’s how I save quite a lot on amazon.ca, or on photo printing, for instance.

In North America, competition between stores is fierce, and consumers can easily make the most of it. I’m not saying you should go to great lengths to save a few pennies but shopping around, comparing prices and using coupons when available is a great way to make your money go further.

How about you? Do you use coupons? Do you have any tips for saving money?

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Zhu

French woman in English Canada.

Exploring the world with my camera since 1999, translating sentences for a living, writing stories that may or may not get attention.

Firm believer that nobody is normal... and it’s better this way.

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