Ranking A Blog (8/10)


Wel­come to my new “How To Blog” series! In this series, I’ll try to put my knowl­edge to good use and shed some light on the basic of blog­ging. You will learn how to set up a self-hosted blog, what are the must-have plu­g­ins, how to attract read­ers, how to mon­e­tize your blog etc. I’ll pub­lish a new “How To Blog” post every Saturday.

Who loves you? Yeah, prob­a­bly a bunch of real life peo­ple. But blog-wise, who is you friend and who isn’t?

Today, we will explore the dif­fer­ent tools you can use to assess your blog rank­ing. Is your blog pop­u­lar? Easy to find? High-ranked? Fol­lowed by reg­u­lar read­ers or one-time visitors?

Your blog’s posi­tion on the web is assessed daily by var­i­ous sources, among them:

  • Google, and its famous Page Rank
  • Feed­burner, and the num­ber of your subscribers
  • Tech­no­rati and the num­ber of inbound links
  • Alexa, which pro­vides infor­ma­tion on web traffic

Google love: the famous search engine uses a very com­pli­cated algo­rithm to “mea­sure” the impor­tance of your web­site in the web. Basi­cally, you PageR­ank will be deter­mined by the num­ber and PageR­ank met­ric of all pages that link to your web­site (“incom­ing links”). A page that is linked to by many pages with high PageR­ank receives a high rank itself. If there are no links to a web page, there is no sup­port for that page.

PageR­ank are updated every few months… the last time was in Feb­ru­ary 2008 but no one can really pre­dict the updates. PageR­ank updates are known to bring good news to some and bad to oth­ers. Late 2007, blog­gers who used Pay Per Post or sim­i­lar ser­vices were slammed by Google and a lot of them, if not all, lost their PageRank.

How do you get a high PageR­ank? Some invest on their PageR­ank by buy­ing links from high-ranking web­sites, some try to game the sys­tem and use black hat SEO, some just exchange links… there are many tech­niques out there. My best bet would be: work on your con­tent and on your web­site and you’ll be just fine. It seems use­less to me to link to a bunch of irrel­e­vant web­sites which will, ulti­mately, reduce the qual­ity and rel­e­vancy of Google search results. I didn’t know about PageR­ank at all until I reached PageR­ank 4 and trust me, I didn’t do much for that. Give it a bit of time, exchange links with blog­gers in your niche and chances are, you will see your PageR­ank raise. And won’t get a headache in the process.

You can check your PageR­ank with the fol­low­ing tools:

Count your sub­scribers with Feed­burner: Feed­burner repub­lishes your blog’s feed to make it more usage-friendly, it allows you to fol­low your RSS feeds and track usage of your sub­scribers. The ser­vice is free: you just need to sign up and “burn your feed”. You will then be able to see sub­scribers’ stats (who read what, when etc.), opti­mize your feed (make it browser-friendly, build inter­ac­tiv­ity etc.), pub­li­cize it (ping a bunch of web­site for exam­ple)… and even mon­e­tize it. Worth a try, doesn’t it?

A cou­ple of tools might enhance your Feed­burner experience:

Tech­no­rati and the links: Tech­no­rati is a search engine for blogs, and prob­a­bly the most pop­u­lar around. It counts the num­bers of unique links to your blog in a given period and rank you. Even if you don’t make it to the top page (seri­ously, who does?), it’s a use­ful tool to see who linked to you. Who added you in a blogroll? Who quoted your post? Who tagged you? A lot of blog­ger don’t men­tion it and it sounds like a good way to find out!

Have a look at:

Alexa, the traf­fic queen: Alexa pro­vides infor­ma­tion on web traf­fic to other web­site. It gives a pop­u­lar­ity based rank­ing, which is achieved by users adding a search tool on their web­site. Alexa then tracks where you go and com­piles the infor­ma­tion into rank­ings based on the num­ber of hits to each site. This tool is mostly a “big guys’” tool though, since most of us don’t really com­pare traf­fic… and you need a lot of it to have rel­e­vant data showing!

You can still down­load the Alexa tool­bar for Inter­net Explorer or Fire­fox (gives you infos about the web­site you’re visiting)

And let’s not for­get about a few addi­tional free online SEO tools you may use to check your blog sta­tus and improve it:

So, what are you wait­ing for? Go check how awe­some is your blog!


About Author

French woman in English Canada. World citizen, new mom, traveler, translator, writer and photographer. Looking for comrades to start a new revolution.


  1. @damospace — True. I just picked the tools I was most famil­iar with… gotta make a choice!

    @Priyank — I’m lazy too! I try to do the basic but don’t research that much. SEO is like a science!

    @jbj — I like your new blog, it’s cool in English!

    @Manav — Alexa is tricky though, took me some time to under­stand how it worked. Glad this post was useful!

    @Ulquiorra — Yeah, I think a lot of peo­ple over­think when it comes to PR. Great con­tent is the best way to get rat­ing, period.

  2. Hola Zhu!

    Inter­est­ing!!! I will check the feeds link you pro­vided; thanks!
    Tech­no­rati is cool to info you of who is link­ing to your blog, where you were men­tioned, tagged etc; but, as I was telling a friend the other, it is also moody!!

    Liked this tip! Thumbs up, girl!


    Max Coutin­hos last great read…Love De Profundis

  3. I found your site on tech­no­rati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Look­ing for­ward to read­ing more from you down the road!

    Alexs last great read…Rus­sia and Georgia

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