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Home » Trends

The Customer Is King

Written by on March 3, 2010 – 3:27 pm22 Comments | 40 Read this

Stop Sign Crying

In France, the say­ing goes that “le client est roi”. But in fact, the cus­tomer is any­thing but a king: at worsse he is an idiot, at best he is a minor annoy­ance in your day. As this funny arti­cle on “How to play the French ser­vice game … and win” explains: “The cus­tomer is king. But we all know what they did to their royal fam­ily. The guil­lotined head of Louis XVI bounced across the Place de la Con­corde as a few thou­sand Parisians laughed at it”.

I wish I could tell you for­eign­ers have the wrong impres­sion and that French cus­tomer ser­vice is actu­ally top-notch – but I’d be lying. The only thing I can tell you to make you feel bet­ter as a for­eigner in France is that not just tourists expe­ri­ence bad cus­tomer ser­vice. French don’t dis­crim­i­nate. Every­one is treated like shit.

To eat or just have a drink, you will have to play the passive-aggressive game. Never wait to be seated, even if a sign reads just that. And since you are at it, grab the menus your­self, you will save at least 30 min­utes. Never ask for food or drink sug­ges­tions: look like you know what you are doing, even if you have no clue what these com­pli­cated dishes are. It’s not like the part-time under­paid waiter will know more than you any­way. Don’t expect wait­ers to be cheery, happy or just friendly. Their job is to bring you food and the bill – con­sider your­self lucky if you can get just that done. Oh and never go out to eat if you are in hurry (for instance, hop­ing to catch a movie after­wards). I can’t tell you how many movies I have missed just because I wanted to grab some­thing to eat before­hand… And note that fast-food joints aren’t that fast — that would include “Quick”, don’t let your­self be fooled by the name.

Okay, maybe it’s not that bad. Maybe I’ve been brain­washed by North-American style cus­tomer ser­vice. I admit it: when I first came to Canada, I hated it. I found peo­ple sounded “fake”. In my mind, there was no way Star­bucks employee could be that perky serv­ing cof­fee to an end­less queue of grumpy cus­tomers from 5 am to 12 pm. And why would McDon­alds’ employ­ees apol­o­gize for the occa­sional 10 min­utes wait? Didn’t they all hate their employer, like in France? To me, ser­vice in restau­rants was way too per­sonal: I didn’t like the way the waiter or the wait­ress would show up unex­pect­edly at the table after bring­ing the food to ask if every­thing was alright. I found the bill came way too fast too: it was almost as if they wanted us to free a table as soon as pos­si­ble (which they prob­a­bly did).

But of course, now I’m used to it. Only when I go back to Europe I get super-annoyed at the inef­fi­cient and unfriendly cus­tomer service.

Another annoy­ing side of the French cus­tomer ser­vice is that you must pay to com­plain or have a prob­lem solved, because of premium-rate phone num­bers. Let’s say your Inter­net con­nec­tion sud­denly stops work­ing: you must pay about 0.15 €/minute to hope­fully have it fixed. Even the unem­ploy­ment office uses a premium-rate phone num­ber! Reach­ing some­one isn’t easy either: cus­tomers are often put on hold for a long time before being con­nected (and of course, you are pay­ing for this wait time). It’s often hard to get through because post-sales sup­port, gen­eral cus­tomer ser­vice and pub­lic admin­is­tra­tion have very restricted busi­ness hours, typ­i­cally from 8 am to 5 pm. And of course, they may be closed on WE.

In North Amer­ica, almost all busi­nesses offer a 1–800 num­ber, which is a toll-free phone num­ber. Busi­ness hours are much longer to accom­mo­date every­one (and sev­eral time-zones). And most sur­pris­ing to me, employ­ees seem to really want to solve what­ever prob­lem you may have and keep your business.

For instance, a few weeks ago, I sent Skech­ers, the shoes com­pany, an email. I had bought a pair of pumps for work, barely wore them and yet the sole was already dam­aged. I was pretty annoyed because shoes are rel­a­tively expen­sive. Plus, between us, I hate shop­ping for shoes.

The com­pany replied pretty fast and was will­ing to solve the prob­lem. A cou­ple of emails later, I was offered to choose a new pair of shoes on their web­site. They took care of every­thing and the shoes were deliv­ered right to me door. Ah, American-style cus­tomer service!

Some­times it is worth com­plain­ing politely to get some­thing done — another thing I learned to do in North America.

Related arti­cles:

  1. The Tip­ping Dilemma
  2. Way2many Pa$$word$
  3. 7 Cana­dian Work Cul­ture Facts You May Not Know
  4. How to Avoid.. Con­sumer Scams
  5. My Per­sonal Stalker

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22 Comments »

  • Agnes says:

    Last time we spent a night in Paris was a cou­ple
    of years ago en route to Africa. The next day we found out that Air France was on strike the whole time we were there. Nei­ther of us actu­ally noticed the strike, they were all their usual unfriendly, non-service ori­ented selves so we assumed every­thing was sta­tus quo.
    But! I will say that the ser­vice on board was unbe­liev­ably good — of course we were fly­ing first class so that’s a given.
    .-= Agnes´s last blog ..Hit me with your best shot, fire away =-.

  • Cynthia says:

    I guess that’s why I’ve stopped shop­ping for shoes in Paris, I was tired to stand in the mid­dle of the shop with a shoe in my hand! Ser­vice is pretty bad every­where but I’ve learned to be politely pushy with the I-don-t-want-to-work-style employees.

    Oddly enough, the best ser­vice I’ve ever had in Paris is from les garçons de café from le café de Flore! Pro­fes­sional garçons are the best even if they some­how man­aged to get a bad rep­u­ta­tion.
    .-= Cynthia´s last blog ..Vous ne vous êtes pas trompé de page =-.

  • Kim says:

    Cus­tomer ser­vice in France is a whole dif­fer­ent expe­ri­ence (and the pré­fec­ture has the same men­tal­ity). You are not a cus­tomer to be served and helped, you are just an annoy­ance that needs to be ignored and mis­treated until you get the point and go away. I often save up a few tasks to do at the bank because they are always so grumpy.

    I’ve had loads of things to do lately with mov­ing into a new apart­ment and the ser­vice I’ve had surpised me — EDF, SFR, and Mat­mut were all very help­ful, friendly and effi­cient. Maybe I dont expect too much any­more :D Now the uni­ver­sity is a dif­fer­ent story…

    I think French cus­tomer ser­vice should study Bank Of NZ for how to treat peo­ple — I needed a new credit card — I called the bank, spoke to some­one imme­di­ately (for free), they waived the $30 fee and in less than a week my card arrived by courier post to France. I called again to acti­vate the card and within 5 min­utes every­thing was done.
    .-= Kim´s last blog ..Tsunamis =-.

  • Beth says:

    You just shot to heck an illu­sion I had about din­ing in France! I thought it would be a lovely, civ­i­lized expe­ri­ence. Fore­warned is forearmed!

  • Rich B says:

    As an RN, we get the whole “cus­tomer is always right” garbage as well. I treat peo­ple with respect, kind­ness, and cour­tesy but they are NOT always right. Sub­sist­ing on a diet of Twinkies and Diet Doc­tor Pep­per is not a “lifestyle choice” it’s a recipe for a short (and in amer­ica, and expen­sive) life.
    I like it when peo­ple treat me with cour­tesy but I don’t want them giv­ing me phony kind­ness and kiss­ing my heiny! I don’t need the wait­ress to be my friend, or the guy at the gro­cery to know every­thing about let­tuce. I’m easy to please as long as peo­ple do their jobs!
    My mom worked a gro­cery store’s fish counter where if the cus­tomers com­plained about ANYTHING, they got a 50 dol­lar gift card! Didn’t mat­ter what, the store just didn’t want any peo­ple bad­mouthing them! It only encour­aged more bad behav­ior by the patrons.
    My mom almost got fired because she didn’t “step and fetch” fast enough and she got turned in by some yuppie!

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