Fingerz in Ze Noseuh

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“What the hell is that?”

We were riding the tramway to take Mark to the Jardin des plantes. I was busy drinking my can of Coke Zero behind the stroller, hoping Mark wouldn’t notice my caffeine fix—else he would whine non-stop to have a taste (not that we ever let him… he does NOT need coffee!).

“What is what?”


Feng was pointing at a poster in the tramway.

“Oh, it just says that if you’re under 18, you can buy a yearly pass for…”

“No, no, I mean, what’s with the picture?”

The poster depicted a young Asian-looking girl with two fingers in her nose, one in each nostril.

I looked at Feng, puzzled.

“Why is she picking her nose?”

Suddenly, I understood Feng’s surprise.

“Fingers in the nose!” I laughed. “Les doigts dans le nez—it’s a French idiom, it’s used to describe something that’s super easy. I guess they want to show that buying the pass is the easiest and cheapest way to ride the tramway.”


“Well… yeah. Eh, don’t look at me like this, I didn’t invent it!”

Language is culture, isn’t it!

You can see the com­plete set of pic­tures taken in France on Flickr.

Fingers in the Nose (Tan Ad Campaign, July 2014)

Fingers in the Nose (Tan Ad Campaign, July 2014)


About Author

French woman in English Canada. World citizen, new mom, traveler, translator, writer and photographer. Looking for comrades to start a new revolution.


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